Consumer web industries "build products meant to persuade people to do what we want them to do,” wrote Nir Eyal, “Ian Bogost, [director of the School of Literature, Communication, and Culture Graduate Program in Digital Media], the famed game creator and professor, calls the wave of habit-forming technologies the 'cigarette of this century' and warns of equally addictive and potentially destructive side-effects.” Source: TechCrunch - June 29, 2012