Rest in Peace, VCR

Posted July 26, 2016

External Article: The Atlantic

Ian Bogost, professor in the School of Literature, Media, and Communication wrote “Rest in Peace VCR” for The Atlantic.

Excerpt:

The video store, as it is nostalgically remembered, looks like a record shop, or a hookah parlor. Staffed by scruffy burners or neo-hippies who “really know their stuff,” splayed with shelves at all angles, plastered in posters, encrusted with knick-knacks.

Some such stores might have existed, but the earliest video stores were nothing like them. They were modernist celebrations of minimalism and order. Light grey walls and dark grey carpets, austere racks displaying evenly-spaced, singular copies of video boxes. They were quiet and circumspect. Some were tacked on to television equipment repair facilities; others freely stood behind nondescript façades. Indulgences to style were limited: a neon accent, or an OCR-inspired logotype. Before video was culture, it was technology.

What kind of technology? One that cut wormholes through space-time. Called “time shifting,” the videocassette and the VCR made it possible to record a program broadcast at a particular time and to watch it later. Or, to rent or buy a videocassette copy of a film and to watch it from the comfort of home after it had left the theater. It did this for two decades, from 1975 to 1995, and then the DVD continued its legacy, in part, for a decade more.

The full article can be read here.